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Why should brands pay attention to cancel culture?

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How (and why) to use hashtags well

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BTS & Louis Vuitton: beware of sensitivities!

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Inclusion: a kit to turn your LEGOs into Paralympic athletes

For the Tokyo 2020 Games, the Canadian Paralympic Committee has launched a...
Adventures

Adidas: the 100% vegan football boot is born

Paul Pogba & Adidas by Stella McCartney co-create a first 100% vegan...
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Receive your order in the Ghostbusters car? Uber Eats did it

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Everyone is awesome with Lego

On the occasion of the last Pride month, Lego has released a new rainbow coloured kit composed of...
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Pretty Little Thing and UGC to reshape the fashion industry

PrettyLittleThing (Boohoo), a UK-based fast-fashion brand aimed at women aged 16-35, is, alongside fast and ultra-aggressive brands like...
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Apple TV+ series: a massive product placement strategy

Ted Lasso is an American series that has been broadcast on Apple TV+ since August 2020. This same...
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Lungs floating in the Canadian sky: A surprisingly viral prevention campaign

On September 25, World Lung Day, the Canadian Lung Association drew the attention of Canadians with a giant...
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Threads Of Light: digital fashion magazine for stylish avatars

The connections between the fashion and video game worlds have become increasingly apparent in recent years. The studio...
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Roblox, the new metaverse giant

Roblox is set to go public in March 2021 with a valuation of $45 billion and sales of...
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French comedian tests the new electric Porsche Taycan electric car

To present its new 100% electric Porsche Taycan, the car manufacturer decided to use humour and asked a...
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“Squid Game”: the series that made the media sector skyrocket on the Seoul Stock Exchange

After the worldwide success of the Netflix series Squid Game, investors flocked to companies linked to the programme. ...
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