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Dove and The Body Shop are committed against animal testing

In association with Dutch artist and activist Nina Valkhoff, Dove and The Body Shop brands are displaying their commitments on...
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Entertainment industry finds clever substitutes to fill the gap

While waiting for the reopening of theatres, virtual concerts are a great success, especially those based on video games. Artists...
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Roblox, the new metaverse giant

Roblox is set to go public in March 2021 with a valuation of $45 billion and sales of $925 million...
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The boom of microvideos

They are more watched than YouTube videos and are shaking up the economy and content creation on the web. Last...
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Oatly: authenticity & impertinence

Oatly, a niche player whose media budget was just 2% of its competitors (from dairy industry essentially) had to find...
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The digital fashion boom

On TikTok the hashtag #digitalfashion has accumulated more than 9 million views and the brand The Fabricant sold a virtual...
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User generated content (UGC): a new indicator of retail performance?

The advent of social networks has made brands aware of the power of customer-generated content and the importance of building...
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Inclusion: a kit to turn your LEGOs into Paralympic athletes

For the Tokyo 2020 Games, the Canadian Paralympic Committee has launched a Lego kit to transform legos into Paralympic athletes....
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Everyone is awesome with Lego

On the occasion of the last Pride month, Lego has released a new rainbow coloured kit composed of 11 figures....
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Threads Of Light: digital fashion magazine for stylish avatars

The connections between the fashion and video game worlds have become increasingly apparent in recent years. The studio Bungie will...
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“Squid Game”: the series that made the media sector skyrocket on the Seoul Stock Exchange

After the worldwide success of the Netflix series Squid Game, investors flocked to companies linked to the programme.  This creation...
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GoPro: When users create brand content

 GoPro is clearly going into content creation with the ambition to become a real media… Its (huge) advantage in this...
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