L’Oréal turns to TikTok to boost sales

L‘Oréal is turning to TikTok to drive sales and reinventing the way it works with creators and influencers: freedom being part of the equation to take full advantage of TikTok’s quirky dynamics. This investment in content to reach younger generations is paying off, especially since younger generations are much less concerned or offended by sponsored content than their elders!

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