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Adidas: the 100% vegan football boot is born

Paul Pogba & Adidas by Stella McCartney co-create a first 100% vegan football boot: a limited edition predator freak. The...
Game changer

The boom of microvideos

They are more watched than YouTube videos and are shaking up the economy and content creation on the web. Last...
Good Idea

MACIF traps its employees with hidden camera

 “Being a sincere insurer is not something you declare, it’s something you prove” and that’s what Macif achieved through a...
Game changer

The digital fashion boom

On TikTok the hashtag #digitalfashion has accumulated more than 9 million views and the brand The Fabricant sold a virtual...

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Why should brands pay attention to cancel culture?

“Run for the Oceans”: Adidas commits and federates

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