TikTok strengthens its presence in sports and signs with the Aston Martin Formula One team
TikTok has become an official partner of the Aston Martin Cognizant Formula One team.
As part of this unique partnership, AMCF1 will work with TikTok’s creative teams and the platform’s community to explore new and innovative ways to tell and share the Aston Martin Cognizant Formula One team’s story, including exclusive content on the brand new TikTok account @astonmartinf1.
In parallel, TikTok will also offer a series of hashtag challenges, including the #CatchChallenge, which will test users’ reactions to see if they have what it takes to be an F1 driver. The team will share its behind-the-scenes activities: from drivers and engineers to stuntmen. In addition, the partnership will serve to inform the TikTok community about Formula 1.
The amount of F1 and Sports content is growing dramatically with nearly 100 billion views for these two hashtags alone, bolstered by recent partnerships with UEFA EURO 2020, UFC and North American soccer franchises.
This association with the Aston Martin Cognizant Formula One team will further develop the content the creators have imagined to bring this fan community to life in new and fun ways… and to a new audience.