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Adidas: the 100% vegan football boot is born

Paul Pogba & Adidas by Stella McCartney co-create a first 100% vegan football boot: a limited edition predator freak. The...
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TikTok strengthens its presence in sports and signs with the Aston Martin Formula One team

TikTok has become an official partner of the Aston Martin Cognizant Formula One team.  As part of this unique partnership,...
Game changer

GoPro: When users create brand content

 GoPro is clearly going into content creation with the ambition to become a real media… Its (huge) advantage in this...
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When Silicon Valley launches its own media

Following the adage “If you don’t like what you read in the media, become your own media“, Marc Andreessen, head...
Game changer

User generated content (UGC): a new indicator of retail performance?

The advent of social networks has made brands aware of the power of customer-generated content and the importance of building...

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