What started in the United States as a simple game between teenagers in need of chemical experience ended in a real frenzy. Two Americans tried the experiment with 101 bottles and 523 candies. Mentos (Perfetti van Melle) tried to recover the phenomenon, an enthusiasm that Coca-Cola does not share (the chemical reaction sticking badly with the image of a product that wants to be light!) Two diametrically opposed reactions to a textbook case in viral marketing.
#Coke, #Mentos, #viralmarketing, #dotryathome, #cgc
