According to an Expedia.fr study conducted by Next Content in 2018 on “Connected Travelers”, one third of connected French travelers regularly solicit, some even before each departure, their contacts on social networks on the choice of their destination and travel organization.
40% of French travelers even admit to having already changed their destination or modified the organization of their trip before leaving, after having had exchanges on this subject on social networks. That’s why the company relied on influencers for a communication campaign
#Expedia #SocialNetwork #inspiration #Travel #influencers
@BrunoMaltor @Baby Chou Family @expedia
