Brands get involved in Pride Month: sincere or rainbow-washing?

Skittles partnered with author, historian and activist Blair Imani to promote LGBTQ visibility during Pride Month staged by ICF Next (the agency in charge of the project). Along with other mainstream brands the LGBTQ+ trend is of interest to brands. All proud 😉

@GetSmarterWithBlairImani @arrrtaddict @saramoronipizza @7ovechild @mariachiarcoiris

#LGBTQR+ #Skittles #Raimbow #Pride #ContentMarketing #H&M #P&G #McDonalds

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