L’Oréal reinvents its communication

This transition from traditional product brand communication to a media brand makes it possible to place content at the centre of the L’Oréal Professionnel experience, to better support its holistic activity at the service of hairdressing: at once a talk show, a report and a demonstration, the show inspires, trains, explains, and highlights the masters of the profession as well as new talent, throughout the world.