4,000 dollars for a Gucci bag in Roblox: that’s a thousand dollars more than the item is worth in real life!
Roblox is a free-to-play multiplayer online video game for children and teenagers, created by David Baszucki in 2005. Less than 10 years later, Roblox has 320 million users and reaches 10 million unique visitors per month, making it the number one entertainment site for kids. The goal of the game is to build what they want and share their creation with the rest of the community. Roblox has recently repositioned itself as a platform for “experiences,” not games…
That’s where one player spent $4,115 on a limited edition Gucci handbag that he brought to the game. The Gucci Bee Dionysus virtual bag was available for purchase on Roblox’s Avatar store, along with other virtual collectibles for sale as part of the Gucci Garden Experience. This included a Gucci Bloom perfume, a pink GG Marmont bag and a red Dionysus handbag with flowers. The Queen Bee Dionysus bag, was originally sold for a mere 475 Robux (about $5). But since it was only available for an hour a day for two days, the prices literally went through the roof.
For the record, the physical version of Dionysus originally sold for $3,400!