Break: that’s the name of the new and first media launched by the Gen Z brand. Created by Don’t Call Me Jennyfer in the midst of a health crisis, Break was initially launched via Instagram, where the brand has 1.4 million followers.
The digital magazine leaves all other platforms, to become a media exclusively broadcast on TikTok and with a content 100% created and produced for this platform. Today, it is the first French media to be available only on the TikTok app and no longer directly linked to the brand. Break aims to become the “ultra short and snacking content only” medium with content that is both informative and entertaining. Hence the choice of the TikTok application, popular with the target audience for its formats (between 14 and 17 years old), short and interactive videos. Since last June, the media “that will scotch you”, its baseline, has been the first pillar of Don’t Call Me Jennyfer’s media strategy. The media is free of all limitations to become an independent media.
The Break media aims to provide a brand that has stores (and not the other way around!). Don’t Call Me Jennyfer understands that a strong brand has fans and a loyal community, not just customers.
#brandcontent #break #dontcallmejennyfer #media
