Pretty Little Thing and UGC to reshape the fashion industry

PrettyLittleThing (Boohoo), a UK-based fast-fashion brand aimed at women aged 16-35, is, alongside fast and ultra-aggressive brands like itself, reshaping the fashion industry through the extensive use of social media, influencers and UGC. 

@prettylittlething

#fastfashion #UGC #PrettyLittleThing