On TikTok the hashtag #digitalfashion has accumulated more than 9 million views and the brand The Fabricant sold a virtual dress for $9,500 on the blockchain. Strong signals that indicate the boom of digital fashion. Collaborations between virtual and “classic” brands are multiplying. A way to create meaning and original marketing content!
@dressxcom @the_fab_ric_an t ©BusinessWire
#digitalfashion #trend #notIRL
