In 2017 Pepsi launched a campaign riding the Black Live Matters wave with Kendall Jenner: the goal was to appeal to millennials. The result: a wave of general indignation and a withdrawal of advertising! Pepsi should have thought twice!
In 2017 Pepsi launched a campaign riding the Black Live Matters wave with Kendall Jenner: the goal was to appeal to millennials. The result: a wave of general indignation and a withdrawal of advertising! Pepsi should have thought twice!