The advent of social networks has made brands aware of the power of customer-generated content and the importance of building...
Oatly, a niche player whose media budget was just 2% of its competitors (from dairy industry essentially) had to find...
They are more watched than YouTube videos and are shaking up the economy and content creation on the web. Last...
Oreo turns its cookie packaging into a “mysterious” peace offering to life forms outside the Earth. If America’s most popular...
Cristiano Ronaldo moving Coca-Cola bottles during a press conference, then Paul Pogba doing the same with a beer bottle have...
H&M’s Looop transforms unwanted clothing into new fashion items. Winner of the Cannes Lions Grand Design Award, Fast Company World...
In order to raise awareness, Volvo Cars France, in collaboration with famous French creator of podcasts Louie Creative, has created...
In association with Dutch artist and activist Nina Valkhoff, Dove and The Body Shop brands are displaying their commitments on...
Skittles partnered with author, historian and activist Blair Imani to promote LGBTQ visibility during Pride Month staged by ICF Next...
Last March, a collector spared no expense and paid almost 290,000 dollars for a unique card bearing the image of...
By signing a unique collaboration, Dior intends to share with PSG a certain idea of creativity through dedicated collections. Kim...
4,000 dollars for a Gucci bag in Roblox: that’s a thousand dollars more than the item is worth in real...