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L’Oréal reinvents its communication

This transition from traditional product brand communication to a media brand makes it possible to place content at the centre...
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Playtopia: PlayStation and the craziest chess game ever

PlayStation has imagined Playtopia, a world where every game you play is played IRL, where every move you make has...
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LEGO launches a White Noise playlist

In content creation, the trend for brands is sound in all its forms. Lego has decided to ride this wave...
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Mattel unveils a brand new kind of Barbie: Recycled Barbie!

In addition to the launch of the new recycled Barbies, Mattel is launching a vlog called Barbie Shares How We...
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Nutella fans: when a community creates an event for its favorite brand

Created by American blogger Sara Rosso on February 5, 2007, International Nutella Day has become a world wide phenomenon where...
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French travel agency creates content with influencers

According to an Expedia.fr study conducted by Next Content in 2018 on “Connected Travelers”, one third of connected French travelers...
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Balenciaga X The Simpsons: mixing of genres and explosion of borders

On October 02, the Simpsons were invited to the Balenciaga fashion show. It’s all Springfield who has paraded for the...
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Tika the Iggy X Zara: the era of the dog is coming

After the era of the cat, the Internet seems to be giving way to dog influencers. Tika the Iggy, Italian...
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Lungs floating in the Canadian sky: A surprisingly viral prevention campaign

On September 25, World Lung Day, the Canadian Lung Association drew the attention of Canadians with a giant piece of...
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Formula 1, The documentary: a long and almost intimate exchange with the brands

The series provides a glimpse into the intense human element of the sport, beyond the disembodied results and statistics. The...
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Burger King and Stevenage FC: the marketing masterstroke

The marketing masterstroke of the fast-food chain Burker King that transformed a totally unknown 4th division English soccer club into...
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Receive your order in the Ghostbusters car? Uber Eats did it

In October in London, Uber Eats reserved a surprise to its customers, indeed their orders were delivered on board the...
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