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May the Fourth Be With You

May the Fourth Be With You When communities create content… and a day of celebration! Every May 4th is a...
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Nutella fans: when a community creates an event for its favorite brand

Created by American blogger Sara Rosso on February 5, 2007, International Nutella Day has become a world wide phenomenon where...
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MariSole, the new Nike webcomic

Meet the newest member of the Jordan Brand family! Marisol Mercedes Garcia, or Mari, is the star of her own...
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LEGO launches a White Noise playlist

In content creation, the trend for brands is sound in all its forms. Lego has decided to ride this wave...
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A portrait that extends over 400m of rice fields

A private seed company spent two months designing and planting purple and green rice on the 13 hectares of land...
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Fanta launches Fanta Fun Awards to highlight the most original creators

Fanta is celebrating the craziest designers of their generation with the new Fanta Fun Awards ceremony. During this ceremony, the...
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L’Oréal reinvents its communication

This transition from traditional product brand communication to a media brand makes it possible to place content at the centre...
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Coca geyser and viral marketing

What started in the United States as a simple game between teenagers in need of chemical experience ended in a...
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Formula 1, The documentary: a long and almost intimate exchange with the brands

The series provides a glimpse into the intense human element of the sport, beyond the disembodied results and statistics. The...
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“Run for the Oceans”: Adidas commits and federates

The principle is simple: “1 km of running = 10 plastic bottles collected (on beaches and in the sea). For...
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Don’t Call Me Jennyfer launches its first media

Break: that’s the name of the new and first media launched by the Gen Z brand. Created by Don’t Call...
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Jardiland offers its customers an immersive experience and original content

Jardiland has chosen a young French company Touchify to equip some of its stores with dynamic interactive screens. The objective...
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