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Oatly: authenticity & impertinence

Oatly, a niche player whose media budget was just 2% of its competitors (from dairy industry essentially) had to find...
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User generated content (UGC): a new indicator of retail performance?

The advent of social networks has made brands aware of the power of customer-generated content and the importance of building...
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Threads Of Light: digital fashion magazine for stylish avatars

The connections between the fashion and video game worlds have become increasingly apparent in recent years. The studio Bungie will...
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Salesforce makes Slack its universal communication platform

Salesforce has unveiled the first features that should make Slack a universal interface linking all its solutions and services.  Salesforce...
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4,000 dollars for a Gucci bag in Roblox

4,000 dollars for a Gucci bag in Roblox: that’s a thousand dollars more than the item is worth in real...
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H&M launches a unique customer experience: Looop

H&M’s Looop transforms unwanted clothing into new fashion items. Winner of the Cannes Lions Grand Design Award, Fast Company World...
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Amazon to open department stores in the United States

A new step in the development of the online retail giant in conventional distribution: The American giant Amazon could open...
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Pinterest embraces body neutrality by banning weight loss ads

Pinterest, in an asserted desire to create a safe space for its users, is now banning ads on weight loss....
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Volvo Cars France launches a collaboration with Louie Creative

In order to raise awareness, Volvo Cars France, in collaboration with famous French creator of podcasts Louie Creative, has created...
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L’Oréal turns to TikTok to boost sales

L‘Oréal is turning to TikTok to drive sales and reinventing the way it works with creators and influencers: freedom being...
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Brand Content Grand Prize: a 100% electric village by Renault / Zoe

Renault (French car manufacturer) has created an unusual and unique large-scale event, the first “100% electric vehicle” village in France....
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Brands get involved in Pride Month: sincere or rainbow-washing?

Skittles partnered with author, historian and activist Blair Imani to promote LGBTQ visibility during Pride Month staged by ICF Next...
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